“Google” explains how it plans to protect “Chrome”

“Google” has officially announced plans to phase out third-party cookies as part of the “Privacy Sandbox” initiative.

This approach will be implemented in phases and will begin testing 1% of users in early 2024, followed by a more extensive elimination of third-party cookies during the third quarter of next year.

External cookies are tracking codes that are placed by websites and are used primarily for online advertising and tracking user habits on different websites. They help advertisers create profiles of users' interests, after which they can offer them more specific ads.

However, these same external cookies can also be used to track the user's browsing habits, leading to a loss of privacy.

“Google's” decision to eliminate third-party cookies will represent a significant step forward in protecting online privacy. The process aims to reduce the tracking of users across the network, while allowing the most essential online services to remain easily accessible.

During the testing period, “Google” will introduce workarounds and controls that users can apply to cookies that are exception on certain sites in “Chrome”, so that there are no interruptions.

The company plans to implement a more secure approach for “Chrome” and expects other browsers to implement similar strategies.

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