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He has access to photos, videos, surfing history: Google's AI could know about users

 One of the most common expressions associated with the most popular search engine in the world is that it knows us better than even our closest friends because, thanks to tracking everything we do on the Internet, Google knows what we like, what we eat, whether we exercise, what music we listen to, etc. But that's nothing compared to what Google is thinking about, a new tool, that is, an option based on artificial intelligence that could really have full insight into everything we do in our lives.

He has access to photos, videos, surfing history: Google's AI could know about users

As commented by Google in an internal meeting, their tool would be like ChatGPT, with the difference that this tool would fully know people and their lives and habits and would be able to give them suggestions, tips and so on that would be personalized exclusively for them . This new product, which is still being discussed within Google, so it is not known if the company will actually start its development, is called Project Ellmann and should provide a "bird's eye view of the user's life".

Google's AI would thus have insight into the photos and videos stored in their Google Photo app, as well as insight into users' surfing habits and the like.

There are various examples of how such a form of artificial intelligence can be used. So you can ask that AI tool for advice on what to buy your partner for Christmas. Since Google already has insight into numerous photos of your partners and knows what clothes they wear, what music they listen to, etc., the artificial intelligence can suggest a t-shirt or hat with the logo of their favorite club, etc. You can also ask Google for a recipe for a food you might like, and since the AI already knows what type of food you like (eg Italian or Greek food), it can make such a suggestion.

The ways in which Project Ellmann can be used are numerous and, in many cases, it can really make people's lives easier and help them make some decisions. However, the question is who would want such a thing, that is, who wants to completely sacrifice privacy and let Google's AI into all areas of their life and intimacy, only to later end up talking to some chatbots who know you better than your lifelong friends.

Few would agree to such a thing, but as Google told CNBC, the company has long used artificial intelligence in apps like Google Photos to help them search for photos and videos, and it is well known that Google already knows everything about our surfing habits. However, thanks to major language models, including the recently introduced Gemini, the potential and capabilities are now much greater and can provide users with even better experiences.

We will see if the Ellmann project really comes to life. Google says that they are now in the stage of "early internal research" and it will take some time to make a final decision on whether to start its development to be sure that such technology will really help people, while their privacy and security will be a priority.

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